Our Mission, Vision, and Priorities

Our Mission

The Center for Frontline Retail (CFR) promotes awareness, leadership, and action to achieve quality employment in the retail sector through civic engagement, essential services for retail workers, and conducting industry research.

Our Vision

We seek a world where retail workers are respected and valued as essential contributors to society while earning a living wage that can sustain a family, and receiving adequate benefits including health insurance, 401(k), and paid leave.

Our Priorities

CFR has developed a three-year Strategic Plan for 2020–2023, which you can read on our website HERE. Over the next three years, CFR will work on 10 goals outlined in our 2020–2023 Strategic Plan related to our three pillars of work and general operations. Watch the video below for a summary of the plan.